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The Important moral difference!
For us this was a simple choice, when we realised how much Nature's Sunshine cares about its customers, the enviroment and helping people to understand the dangers and difference in the way our eating habits have changed over the last 30 years or so. From what we buy, to the way the supplier prolongs the shelf life of its food, hence losing its nutritional value. This is normally done with the use of pesticides and cold storage. |
A Brief History of Nature's Sunshines humble beginning
As a boy, Gene Hughes would often come home from school and smell a pungent aroma even before he stepped into the house. He knew what this meant: his mother was making another one of her garlic sandwiches. "Taking herbs ran in my family," he says with a smile. Gene learned firsthand their nutritional value.
In the early 70s, Gene found himself with a nagging stomach condition. A neighbour suggested he take cayenne pepper to ease his discomfort. It worked! Gene found himself feeling much better.
Of course, swallowing a spoonful of cayenne pepper was no easy task. That's when his wife, Kristine, hit on the idea of putting the powder into an easy-to-swallow gelatine capsule. A revolutionary idea was born.
Soon Gene enlisted the support of his family, Dick and Pauline Hughes and Jay and Arva Hughes, to begin a small family business. "We weren't product driven," Gene explains. "We focused on helping people."
When Gene, Kristine and Pauline started encapsulating herbs and selling them to health food stores, they were pioneers in their field. "Back then, herbs weren't as well-known as they are today," says Kristine. "We know what it's like to be on the fringe. But look at us now: we're mainstream!"
Kristine is quick to add though, "Nature's Sunshine has always been about people. Our creed stresses helping others to help themselves to a healthier, happier life. That hasn't changed."
Because a legacy of caring and sharing has exemplified the Hughes family business through the years, their NSP family has grown into a worldwide organization. You might say the tradition that Gene's mother started so long ago has grown to fruition - naturally!
The family soon realized they wanted to touch more lives with their products, and they found the perfect vehicle for making this happen—direct marketing. This business model allowed them to educate consumers about the products and provided their sales force an opportunity to share in the success of the company. Today Nature’s Sunshine Products (NSP) can be found in 33 countries, represented by nearly 600,000 distributors. |
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